The Relationship among Brand Knowledge, Factors of Brand Knowledge, and Brand Loyalty: A Case of Cosmetics Industry
碩士 === 國立臺北大學 === 企業管理學系 === 93 === In Taiwan, there are many cosmetics brands competing. In 2002, only SHISEIDO had higher market share than 10%. The top four cosmetics companies in the world are P&G, Unilever, L’OREAL, and Kao. In recent years, because of lots of aggressive owned-brands, compe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96252753582940427128 |