A Study of Influence of Store Atmosphere on Customer Emotion and Customer Loyalty─A Case in STARBUCKS
碩士 === 國立臺北大學 === 企業管理學系 === 93 === Nowadays, the coffee-shop chain industry has developed into an intensively competitive market, and it is difficult for these chain stores to take advantages from products, prices, promotions, and place. Through managing the in-store atmosphere, a store can create...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94703177704831172508 |