The Study of Strategies for Marketing the Perfroming Arts—A Case The Study of Strategies for Marketing the Perfroming Arts--A Case Study on Modern Theater

碩士 === 國立臺北大學 === 企業管理學系 === 93 === 「NO AUDIENCES, NO STAGE」!Audiences are the most important essential of performing arts. Performing arts provide an experience for performers and audience meet to exchange meaning and satisfaction. For performing arts, marketing not only make trade done, but also b...

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Bibliographic Details
Main Authors: CHANG,CNIA-CHIN, 張嘉津
Other Authors: CHANG, SHUNDER
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/33811778107367517219