The study of Hakka cultural property marketing:a case study of Tung Blossom Festival

碩士 === 國立臺北大學 === 企業管理學系 === 93 === In the past, activities held by The Council for Hakka Affairs in Taiwan were mainly to restore and vitalize the Hakka language, with unnoticeable concerns and policies on the other Hakka culture related issues. As for cultural property, unfortunately, neither ess...

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Bibliographic Details
Main Authors: HUANG, SHUENN-YIH, 黃順意
Other Authors: WENG, SHING-LI & SHIE, JI-DANG
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/45291480603790476258