THE INFLUENCE OF ENDORSERS AND CORPORATE TRUST MODERATED BY INVOLVEMENT UPON ADVERTISING EFFECTS─WITH FEMALE DIET PRODUCTS FOR EXAMPLE
碩士 === 國立臺北大學 === 企業管理學系 === 93 === In order to increase sales, most companies will stimuli consumers’ purchase intentions by advertisements. Among the ways, companies often invite celebrities to endorse their products or service. Recalling past studies, the endorsers to advertising effects were dis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32330983479527983443 |