Extending the TAM to Online Consumer Behavior of Adopting Web-Based Service: In the Environment of Network Photo Album System.
碩士 === 國立臺北大學 === 企業管理學系 === 93 === Schmitt(1999) brought up the concept of "experiential marketing" that emphasizes the new principle of e-commerce is to create brand new experiences for customers. The major concept of experiential marketing is to bring delighted experience to their custo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/63811676647866624499 |