THE STUDY OF EVENT MARKETING’S PROCESS FACTORS
碩士 === 國立臺北大學 === 企業管理學系 === 93 === In this highly competitive market, traditional marketing communications vehicles such as advertising and sales promotion are faced with the challenge of reaching increasingly fragmented consumer markets and cutting through an overload of message aimed at consumers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81647849486267095920 |