The Investigation on the Relationship between service quality,brand image,customer satisfaction and customer loyalty rationship
碩士 === 國立臺北大學 === 企業管理學系 === 92 === The goal of this research is exploring the relationships between costomers and chain bookstores which costomers care about sevice quality, brand image, satisfaction, and loyalty. The research uses the PZB model (1988b) which suggests the five variables of tangibil...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69142873015918270058 |