The Study of Brand Management on GSM Phones
碩士 === 國立臺北大學 === 企業管理學系 === 93 === With the customer-oriented market, brand strategy is the best way to create competition advantage for enterprises. To accumulate brand equity must depend on many ways of management. Once the brand is managed properly, obvious brand extension effect will be obtaine...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78019303796462606621 |