A Study on the Effects of Marketing Activities and Corporate Image on the Relationship between Brand Equity and Brand Value Chain
博士 === 國立臺北大學 === 企業管理學系 === 93 === In many studies on brand equity, numerous attempts have been made by scholars to build a systematic and integrated construct (Ambler, 2000; Keller and Lehmann, 2001; Shervani and Fahey, 1998) in order to examine the relationship between marketing activities and br...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38146612314738353886 |