The Effect of Competition between Store Brand and National Brand on Supply Chain Coordination Mechanisms
碩士 === 國立臺灣大學 === 商學研究所 === 93 === The coordination mechanism has become an important issue in supply chain management. With the growing power of retailers relative to manufacturers, the competition between private labels as offered by retailers and national brands as offered by manufacturers become...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52091766973710028825 |