The Effect of Accumulated Consuming Threshold, Store Image, Brand Evaluation, and Consistency of Sales Promotion toward Consumers’ Perceived Values of Premiums
碩士 === 國立臺灣大學 === 商學研究所 === 93 === The sales promotion activities are used to satisfy communication gaps between consumers and factories. Some of the more commonly used tools aimed at the final consumer include the gift offers, coupons, competitions and point of purchase materials. However, Mela,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78481164229842277135 |