Contextual Priming:The Effects of Recent and Frequent Priming on Consumers'' Brand Perceptions in Print Advertisements
碩士 === 國立臺灣大學 === 商學研究所 === 93 === The present study applied one theory in social psychology to consumers’ behaviors in marketing domain. This study examined the relationship between recent priming and frequent priming and their relative effects under different interstimulus time delay (brief or lon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84431810868564973799 |