The multiple roles of pictures in advertisements: The influences of picture relevance, picture attractiveness, argument quality and involvement on consumers'' attitudes
碩士 === 國立臺灣大學 === 商學研究所 === 93 === Pictures often play a major role in persuasive messages. We know that a pictorial stimulus makes considerable sense given the variety of ways in which they can facilitate persuasion. This study examines how involvement and picture-product relevance moderate the con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06030050719071193994 |