Consumers'' Self-activated Bias Correction:Bias Awareness and Motivation for Correcting Bias
碩士 === 國立臺灣大學 === 商學研究所 === 93 === The current study will examine whether consumers’ self-activated correction for the bias in product judgment will occur, only when they are aware of the bias as well as have the motivation to correct the bias. This study assumes that when the bias is made more sal...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/50388745571019220085 |