Development of Platform Strategy in the Network Context

博士 === 國立臺灣大學 === 商學研究所 === 93 === The way the existing literature on platform strategy treats the market is inappropriate to deal with markets with network effects. In the literature, the market is segmented by customer groups and their tiers of needs of performance and price. With platform strat...

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Bibliographic Details
Main Authors: Chih-Lung Chou, 周志隆
Other Authors: 江炯聰
Format: Others
Language:en_US
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/31410967359054026369