企業贊助運動之整合行銷傳播與創新行銷研究---以NIKE路跑賽為例
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === Jogging is a popular exercise in all social levels. There have been more and more companies holding all sorts of jogging activities for the past few years. There were three international marathon competitions held in year 2004, and they had successfully attracte...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30829099578960544005 |