Antecedents of Distribution Intensity and Box-Office in Taiwan’s Film Industry: Insights from Transaction Cost Analysis, Agency Theory, and Network Perspective
博士 === 國立臺灣大學 === 國際企業學研究所 === 93 === Distribution intensity is important for a marketer, because it influences a company’s market coverage, market share, and sales volume. In practice, the degrees of distribution intensity vary remarkably among manufacturers. Some studies have explored how such dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78113149620116847027 |