Comparison of Hierarchical Bayesian Interpurchase Time Models
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === Exponential, Erlang, gamma, and Half-Normal distributions of general gamma distribution with different shapes of hazard rate functions and marketing intent. Exponential distribution with memoryless hazard rate function implies a random purchase behavior; Erlang...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33084569390926085490 |