The Hierarchy Bayesian Dynamic Regression Model

碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === The main idea of this thesis is to build a Hierarchy Bayesian dynamic regression model to analyze consumer price sensitivity by using the tuna scanner data from Chicago Jewel Food Store Co. and further to afford retailer marketing strategy, and to examine the Di...

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Bibliographic Details
Main Authors: Chi-Lei Chung, 鍾繼磊
Other Authors: 任立中
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/55546880664481529712