Applying Bayes Models and Markov Chain in Customer Baskets Analysis

碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === The enterprises have to develop the valuable customer relationship and keep the advantages in this fast changing market. Digging the profit out of the customer relation is an important matter. Therefore, how to select the correct customer segment in the marketi...

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Bibliographic Details
Main Authors: Yu-Lin Hsu, 許毓麟
Other Authors: Li-Chung Jen
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/04400448596659463800