The analysis of channel choice and customer value
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === Kotler (2003) mentioned that during the "customer-oriented" age, it is full of information and technology is made progress at a tremendous pace, the virtual world is no boundary. When consumers go shopping, how they will choose under multi-channel envi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/acydbc |