The analysis of channel choice and customer value
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === Kotler (2003) mentioned that during the "customer-oriented" age, it is full of information and technology is made progress at a tremendous pace, the virtual world is no boundary. When consumers go shopping, how they will choose under multi-channel envi...
Main Authors: | Hsiang-Ju Yang, 楊翔如 |
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Other Authors: | Yi- Long Jaw |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/acydbc |
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