A Study on the growth strategy of chain stores in Taiwan and Mainland China.

碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === This research explored the related literature of industry of chain store & franchise, internationalization, growth strategy and found out that there were rare studies with respect to the comparison of growth strategies of the companies of Taiwan and Mainland...

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Bibliographic Details
Main Authors: Shu-Chun Yeh, 葉淑君
Other Authors: 趙義隆
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/85439490825265990695