A Study on the growth strategy of chain stores in Taiwan and Mainland China.
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === This research explored the related literature of industry of chain store & franchise, internationalization, growth strategy and found out that there were rare studies with respect to the comparison of growth strategies of the companies of Taiwan and Mainland...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/85439490825265990695 |