THE STUDY OF PRODUCT MARKETING STRATEGIES FOR TAIWANESE PACKAGED MASS-MARKET SOFTWARE INDUSTRY --- THE CASE OF MULTIMEDIA PACKAGED SOFTWARE COMPANIES
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === This thesis is to discuss if packaged mass-market software industry in Taiwan can survive and get competitive advantage under the tough competition in worldwide market. This thesis will take multimedia packaged software companies, which are bigger in scale and w...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33587425076789739844 |