THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 93 === With the development and progression of e-commerce, many enterprises realize that virtual community could bring them benefits. They try to build virtual communities to increase loyalty and then the purchasing intension of customers. How an enterprise can run vir...
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ndltd-TW-093NTU053960202015-12-21T04:04:04Z http://ndltd.ncl.edu.tw/handle/21095470556810028917 THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION 衡量虛擬社群使用者滿意度之研究 Chia-Yu Chiang 江佳祐 碩士 國立臺灣大學 資訊管理學研究所 93 With the development and progression of e-commerce, many enterprises realize that virtual community could bring them benefits. They try to build virtual communities to increase loyalty and then the purchasing intension of customers. How an enterprise can run virtual community effectively and determine the factors affecting user satisfaction is a crucial issue for those enterprises who want to benefit from constructing virtual communities. The study incorporates former perspectives in information system success model, technology acceptance model, virtual community management and the trust theory of on-line consumer behavior to explore the factors affecting user satisfaction. After one-month investigation with two famous virtual communities in Taiwan, the result indicates that effectiveness of participation, reliability of mamagement, comfort of system and consideration of service are four factors that members evaluate information system quality of virtual community most. The result also suggests that the strategies of SOVC (sense of virtual community) improvement and rewards/punishments are two crucial factors of virtual community management. The reaserch result shows that information system quality, strategy of virtual community management, trust disposition are correlated with trust towards virtual community. In addition, trust towards virtual community is positively related to user satisfaction and purchasing intension. 翁崇雄 2005 學位論文 ; thesis 85 zh-TW |
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碩士 === 國立臺灣大學 === 資訊管理學研究所 === 93 === With the development and progression of e-commerce, many enterprises realize that virtual community could bring them benefits. They try to build virtual communities to increase loyalty and then the purchasing intension of customers. How an enterprise can run virtual community effectively and determine the factors affecting user satisfaction is a crucial issue for those enterprises who want to benefit from constructing virtual communities.
The study incorporates former perspectives in information system success model, technology acceptance model, virtual community management and the trust theory of on-line consumer behavior to explore the factors affecting user satisfaction. After one-month investigation with two famous virtual communities in Taiwan, the result indicates that effectiveness of participation, reliability of mamagement, comfort of system and consideration of service are four factors that members evaluate information system quality of virtual community most. The result also suggests that the strategies of SOVC (sense of virtual community) improvement and rewards/punishments are two crucial factors of virtual community management. The reaserch result shows that information system quality, strategy of virtual community management, trust disposition are correlated with trust towards virtual community. In addition, trust towards virtual community is positively related to user satisfaction and purchasing intension.
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author2 |
翁崇雄 |
author_facet |
翁崇雄 Chia-Yu Chiang 江佳祐 |
author |
Chia-Yu Chiang 江佳祐 |
spellingShingle |
Chia-Yu Chiang 江佳祐 THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION |
author_sort |
Chia-Yu Chiang |
title |
THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION |
title_short |
THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION |
title_full |
THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION |
title_fullStr |
THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION |
title_full_unstemmed |
THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION |
title_sort |
study of measurement of virtual community user satisfaction |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/21095470556810028917 |
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