The Study of Internet Book Reviews and Purchase Intention：An Empirical Investigation of a Taiwan Internet Bookstors
博士 === 國立臺灣科技大學 === 企業管理系 === 93 === This paper reports an exploratory investigation into the effect of the characteristics of Internet book reviews on consumer purchase intention. Book reviews of a Taiwan-based bookstore Website, books.com.tw, are used to conduct focus group interviews and to devel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58747250549879951736 |