The Study of Hedonic and Utilitarian Appeals to Consumer: Example of Digital Camera
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === Consumers sometime attracted to certain products with one attributes below general expectation. Previous researches have shown that consumer perceptions and preferences have both hedonic and utilitarian dimensions. According to this view, this research attempt to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56116540769014531728 |