A Study of the Store Image and Brand Loyalty on Department Store—A Case in Taichung City
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === The purpose of this paper is to study the customer ‘s image on the service quality and service level of the department store in the Taichung metropolitan area. The gap between the expectation of the consumers and the service level provided by the department stor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87414147764167967648 |