The Effect of the Fit of Internal Marketing On Job Satisfaction And Orgnization Commitment
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === The traditional ‘marketing’ idea, mainly rely on products, which means that the manufacturers sell the products to the customer; Under this kind of logical thinking, the subject of marketing is ‘products’ and the target is ‘customers’. However, the initial concep...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45437403791529934706 |