A Probe into the Connection between Consumers’ Attitude and the Enterprise Foundation’s Sponsorship Benefit
碩士 === 國立臺灣科技大學 === 管理研究所 === 93 === The study aims to discuss whether an enterprise could influence the consumers’ attitude towards the enterprise benefit through sponsoring artistic-literary activities. The study adopts a quantitative and quality statistical method and uses the actual activities o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91989632159733024834 |