A Study of Competitive Strategy On Home Video Rental Industry
碩士 === 國立臺灣科技大學 === 管理研究所 === 93 === The purpose of this paper is to study the video rental industry within a competitive strategy framework with Fives Forces, value-chain and SWOT analysis. The research methodology for this study is case study method applying to a local dominant firm in Taiwan. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33810855296511742347 |