A Study of Competitive Strategy On Home Video Rental Industry

• Main Authors: KUO LING LI, 郭伶俐
• Other Authors: 劉代洋
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/33810855296511742347

碩士 === 國立臺灣科技大學 === 管理研究所 === 93 === The purpose of this paper is to study the video rental industry within a competitive strategy framework with Fives Forces, value-chain and SWOT analysis. The research methodology for this study is case study method applying to a local dominant firm in Taiwan. The major summaries and conclusions are as follows: 1. Due to the source of movie pictures is controlled by a multinational conglomerate and the difficulty of the protection of intellectual property rights and copyrights, local video rental companies are facing severe challenges in running business now and ahead. 2. From value-chain analysis, to create market segmentation and complete information technology, logistic support and good human resources teams all become very much crucial to the success of video rental business. 3. From SWOT analysis, to keep expanding the market share with fulfillment of the majority of consumers’ taste, later on after the video rental industry reaches the mature stage, the video exchange business model will replace current video rental style.