An Investigation of the Attitude toward Y-Generation’s Behavior in Purchasing Luxury Goods
碩士 === 僑光技術學院 === 管理研究所 === 93 === Abstract Bei, Lien-Ti has been researching consumer’s behavior for years. She analyzed that currently Taiwan’s consumption behavior is changed. The last generation is considering others while this young generation is considering themselves, the moment, and instant...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00939218908709274223 |