The Research of Relationship Value and Customer Voluntary Performance

碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === The main goal of corporations is to continuously keep in touch with customers, and the best way to keep in touch with customers is to provide them with the value they need. As a result, the level of relationship value will influence customers’ behavior. In orde...

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Bibliographic Details
Main Authors: Chia-Sui Sung, 宋佳穗
Other Authors: Bin-Tsann Yang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/16432133979697097856