A study on the competitiveness of Taiwan newspaper publishers using core resource and strategy
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === Similar to the crises newspaper industry sustain in western countries. Taiwan newspaper publishers suffered from subscribers and advertising income. Therefore, they want to take transformation strategy busily so that they can improve their performance. But can...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73078397451450872630 |