The Relationship Between Experience Marketing and Customer Participation

碩士 === 中國文化大學 === 國際貿易學系碩士班 === 93 === Today in service industry that customer perform in the role of important in service process. Customer participation not only increase the relationship between business and customer but also have influence of important in service process. So how to increase and...

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Bibliographic Details
Main Authors: Chen Ke-Ciech, 陳可杰
Other Authors: Chou Chien-Heng
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/47583217039405063604