Segmenting Market of International Tourist Hotels by Perceived Value of Service
碩士 === 中國文化大學 === 觀光事業研究所 === 93 === It is possible that preference and perceive difference may be produced from customers’ seeking and need for perceived value. To international hotel managers, these differences existing among perceived values may denote various potential market values. Targeting o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09871019719725468570 |