Segmenting Market of International Tourist Hotels by Perceived Value of Service
碩士 === 中國文化大學 === 觀光事業研究所 === 93 === It is possible that preference and perceive difference may be produced from customers’ seeking and need for perceived value. To international hotel managers, these differences existing among perceived values may denote various potential market values. Targeting o...
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ndltd-TW-093PCCU05710032015-10-13T11:39:46Z http://ndltd.ncl.edu.tw/handle/09871019719725468570 Segmenting Market of International Tourist Hotels by Perceived Value of Service 以服務認知價值區隔國際觀光旅館市場之研究 Lai Chin-Feng 賴璟鋒 碩士 中國文化大學 觀光事業研究所 93 It is possible that preference and perceive difference may be produced from customers’ seeking and need for perceived value. To international hotel managers, these differences existing among perceived values may denote various potential market values. Targeting on the customers segmentation of international hotels, this study intends to segment different value perceived groups by adopting service perceived value as segment variables. Furthermore, population statistic variables, boarding features and information source will be adopted as descriptive variables to explore features and characteristics existing among various groups. At the same time, we also wish to understand the behavior pattern of international hotel customers, and to have an in-depth exploration and comparison of the differences and features of customers’ intention among segmentation groups. Tsaur Sheng-Hshiung 曹勝雄 2005 學位論文 ; thesis 115 zh-TW |
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碩士 === 中國文化大學 === 觀光事業研究所 === 93 === It is possible that preference and perceive difference may be produced from customers’ seeking and need for perceived value. To international hotel managers, these differences existing among perceived values may denote various potential market values. Targeting on the customers segmentation of international hotels, this study intends to segment different value perceived groups by adopting service perceived value as segment variables. Furthermore, population statistic variables, boarding features and information source will be adopted as descriptive variables to explore features and characteristics existing among various groups. At the same time, we also wish to understand the behavior pattern of international hotel customers, and to have an in-depth exploration and comparison of the differences and features of customers’ intention among segmentation groups.
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author2 |
Tsaur Sheng-Hshiung |
author_facet |
Tsaur Sheng-Hshiung Lai Chin-Feng 賴璟鋒 |
author |
Lai Chin-Feng 賴璟鋒 |
spellingShingle |
Lai Chin-Feng 賴璟鋒 Segmenting Market of International Tourist Hotels by Perceived Value of Service |
author_sort |
Lai Chin-Feng |
title |
Segmenting Market of International Tourist Hotels by Perceived Value of Service |
title_short |
Segmenting Market of International Tourist Hotels by Perceived Value of Service |
title_full |
Segmenting Market of International Tourist Hotels by Perceived Value of Service |
title_fullStr |
Segmenting Market of International Tourist Hotels by Perceived Value of Service |
title_full_unstemmed |
Segmenting Market of International Tourist Hotels by Perceived Value of Service |
title_sort |
segmenting market of international tourist hotels by perceived value of service |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/09871019719725468570 |
work_keys_str_mv |
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