More Information, Stronger Effectiveness? Comparison of Different TravelAdvertising Components on Web-Page of Group Package Tour
碩士 === 中國文化大學 === 觀光事業研究所 === 93 === Previous studies had two propositions with respect to the advertising effectiveness with the number of components used in web-page. One is that using more combination of components into a web-page will increase the advertising effectiveness. On the contrary, a re...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46554881292369498078 |