Japanese and American Tourists on Novelty-Seeking at Night Markets in Taiwan:A Segmentation Approach
碩士 === 中國文化大學 === 觀光事業研究所 === 93 === Night markets play an essential role in Taiwanese daily life. Tourists wish to experience new things and visit different environments away from their familiar places. As a result, night markets in Taiwan can stimulate international tourists’ novelty-seeking motiv...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93230269713312676812 |