The B&B Visitor’s Motivation and Experiences: From the Perspective of Experiential Marketing
碩士 === 中國文化大學 === 觀光事業研究所 === 93 === In the age of the experience economy, consumers pursue an inherently personal way of purchase. The B&Bs lodging experience has a distinguishing feature, different from hotel, that individual interaction with B&Bs host. Travelers increasingly enjoy interac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98708131562891879122 |