The Case study of the ELLE magazine into Integrate Marketing Communication
碩士 === 中國文化大學 === 資訊傳播研究所 === 93 === Integrated Marketing Communication, started in 1990, provides consumers and potential customer with clear and unanimous information through the merger of the synergy. It is obvious to see the Integrated Marketing Communication is replacing the traditional marketi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/97436168876729667151 |