The Effect of Brand Extension Strategy on Brand Image
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === The Effect of Brand Extension Strategy on Brand Image Student：Liang Pei-Chi Advisor：Prof . Wayne S. Chow; Yang Tai-Ning Chinese Culture University ABSTRACT This research is mainly focusing on the makeup industry to find out the best way to introduce the b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65726271430370385887 |