The study of the relationship between internal marketing, service-oriented organizational citizenship behaviors and employee trust

• Main Authors: jia-chyi yang, 楊嘉琪
• Other Authors: Bin-Tsann Ynag
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/61098674168367009875

碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === ABSTRACT The research use internal marketing as an independent variable to explore the relationships in both internal marketing and service-oriented organizational citizenship behaviors. Through the moderate function on employee trust , We can clarify further the relationships on both two variables. The research group is for bank employees in Taipei . The results came to 268 transversely effective samples and support a part of out hypotheses by the examination of regression analysis. First , the internal marketing has an positive impact on service- oriented organizational citizenship behaviors. But the relationship between the internal marketing and service- oriented organizational citizenship behaviors would not be moderated by employee trust.