The Study of Personalized Service Quality and Customer Loyalty of E-Shops
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === The purpose of this study is to explore the factors that affect customer’s preference of e-shop’s personalized service quality and to examine the degree of the factors that in-fluence customer loyalty. It is hoped that the present study can contribute to busine...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38923525421747190035 |