A Study of Product Information Suspiciously Placed in Television Trendy Drama
碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 93 === The advertising and marketing practitioner have employed product placement to promote products or merchandises. By placing product information in the content of movies, TV programs, or computer games, the marketing practitioner hope to increase brand awarenes...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20404818929383104282 |