The Relationship Research of Experiential Moduels and Brand Equity-Starbucks Coffee Company
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 93 === Due to the changes of consumptive pattern, the economy developing process has been changing from “Agriculture Economy”, “Industry Economy”, “Service Economy”, to “Experience Economy.” In 1999, Dr. Bernd H. Schmitt has pointed out that the first priority of m...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63949208280380503413 |