External Environment, Resource, and Management Mechanism in Alliance Formation - A case study of an Alliance in Cultural Creative Industry

• Main Authors: Yung-Jie Yan, 顏永杰
• Other Authors: Jing-Wen Wang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/3dpqz8

碩士 === 靜宜大學 === 企業管理研究所 === 93 === The additive value brought by cultural creative industry has drawn great attention in advanced countries such as Japan, and countries in Europe and America. Because of its importance, Taiwan has recently begun to pay attention to the cultural creative industry, and included it in the Six-year Development Plan for the Nation, which is the component part of the nation-level project "Challenge 2008: Focal Plan for National Development" initiated by Department of Economic Development, Executive Yuan. The cultural creative industry is characteristized by its professionalism, detailed distribution, limited size, and the managers'' strong subjectivity and high sensitivity. Strategic alliance is the powerful weapon for future industry development and global competition. Due to its’ charactieristics, cultural creative industry underwent difficulty in the formation of alliance. Moreover, this industry has the features of ''manageable'' and ''unable to be manageable''. Therefore, the purpose of this research is to do an empirical study on the formation, characteristics, and management mechanism of an alliance in cultural creative industry. Data is collected through interviewing the professionals and members related to the alliance, which is currently the only active alliance open to the public. The formation of the cultural creative industry alliance, which has been established since 1991, can be divided into three phases: resource reliance, interalization of organization learning, and integration of differences. Further, the study will analysis the interacting relation among the environment, resource and alliance. The study will also explore the operation of the mechanism in the three phases. The results of the study show that as the alliance varies in its phase, its characteristics will be varied because of the influences from the external environment and resource. As the alliance is varied in its phase, the management mechanism will be affected, too.