The Empirical Studies of Comparison between Strategic Marketing and Operational Using by Large Traditional Service Industries
碩士 === 靜宜大學 === 企業管理研究所 === 93 === Models and concepts related to strategic marketing---such as STP, competitor analysis, consumer analysis and corporate internal analysis ---have been widely accepted by scholars in the research field. However, a comprehensive framework of the Strategic Marketing i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67ny5g |